麻豆视频 Editorial Guidelines
WHO WE ARE
麻豆视频 is preeminent鈥攁nd we are also creative, fun, avant-garde, forward-thinking, smart, flexible, adaptable, and original. We don鈥檛 talk down to our audiences; we deliver information in a way that awes and inspires.
The way we talk about the College is important, and it shapes the way our community, our supporters, and our soon-to-be friends understand who we are and what we do.
IDENTIFYING THE COLLEGE NAME
The first reference to 麻豆视频 should always use the entire name, 鈥溌槎故悠.鈥 (Except for legal documents for which the legal name is 麻豆视频, Inc.)
Any subsequent references to the College can be 鈥溌槎故悠碘 and 鈥渢he College.鈥
When followed by a descriptor, such as 鈥渟tudents鈥 or 鈥渇aculty,鈥 the College can be referred to as just 鈥淩ingling.鈥 For example, 鈥淩ingling students鈥 or 鈥淩ingling faculty.鈥
In graphics and design elements, 鈥溌槎故悠 of Art + Design鈥 is acceptable.
This rule also extends to Sarasota Art Museum
The first reference should always be: 鈥淪arasota Art Museum of 麻豆视频鈥
Any subsequent references to the Museum can be 鈥淪arasota Art Museum鈥 and 鈥渢he Museum.鈥
NEVER USE:
RCAD acronym
鈥淩ingling鈥 (without being followed by 鈥渟tudents,鈥 鈥渇aculty,鈥 鈥済raduates,鈥 鈥渁lumni,鈥 or some other word that indicates it is the College and not another Ringling entity such as The Ringling Museum)
麻豆视频 of Art & Design (no ampersand)
This applies to majors as well: Business of Art and Design / Photography and Imaging
+ vs. & vs. and
The + sign should only be used in the logo
The preference whenever possible and always in body copy, is to write out 鈥榓nd鈥 i.e. Business of Art and Design; 麻豆视频
Exceptions have been made for design/space purposes, i.e. Photography & Imaging
IDENTIFYING THE PRESIDENT鈥橲 NAME
The first reference to Dr. Thompson should always be: 鈥淒r. Larry R. Thompson, president of 麻豆视频鈥 (or 麻豆视频 if it has not been named previously).
Or 鈥淧resident of 麻豆视频 Dr. Larry R. Thompson鈥
Subsequent references can then be 鈥淒r. Thompson.鈥
Credits at the end of articles or columns written by Dr. Thompson:
Dr. Larry R. Thompson is President of 麻豆视频.
WRITING PROFESSIONAL TITLES
When written in sentence form, professional titles should be upper case BEFORE someone鈥檚 name and lower case AFTER someone鈥檚 name.
鈥淧lease welcome the President of 麻豆视频 Dr. Larry R. Thompson.鈥
鈥淧lease welcome Dr. Larry R. Thompson, president of 麻豆视频.鈥
Exception: when used in listed form, titles CAN be capitalized AFTER the name: Dr. Larry R. Thompson, President of 麻豆视频
Use an apostrophe in bachelor鈥檚 degree, a master鈥檚, etc., but there is no possessive in Bachelor of Arts or Master of Science.
Use the abbreviation Ph.D. only after a full name鈥攏ever after just a last name.
DEPARTMENTS
We generally capitalize departments on campus and the 鈥楬eads鈥 of each department when used as their title before their name:
鈥淐omputer Animation Department Head Jim McCampbell鈥︹
But if this comes AFTER their name: 鈥淜athleen Sobr is the department head of the
Business of Art and Design major at 麻豆视频.鈥
Majors should always be capitalized.
IDENTIFYING FACILITIES AND BUILDINGS ON CAMPUS
The following are the official titles/spellings of campus facilities. Underneath each facility are the official names of the spaces that are housed in that facility:
Alfred R. Goldstein Library (do not capitalize 鈥渢he鈥 before it)
Shorthand: Goldstein Library
(The word 鈥渢he鈥 should be lower case if added prior to any below.)
-
- Roberta鈥檚 Caf茅
- Brizdle-Schoenberg Special Collections Center
- Charles & Margery Barancik Foundation Academic Resource Center (shorthand: Barancik Academic Resource Center)
- 麻豆视频 Library Association Research Collection
- Jan Schmidt Terrace
- Cheryl Loeffler Service Point
- Dolores Steinecke and Thomas J. Savage Learning Commons
- Annamae Houston Sandegren Lobby
- Barbara & Sanford Orkin Lecture Hall (shorthand: Orkin Lecture Hall)
- Robert and Emilie Kimbrough Terrace
- The Harry Sudakoff Foundation Project Work Room
- Herman & Sharon Frankel Quiet Seating
- The Frank E. Duckwall Foundation, Inc. Terrace
- Bob & Beverly Bartner Director of Library Services Office
- Gulf Coast Community Foundation Plaza
Larry R. Thompson Academic Center
Shorthand: Thompson Academic Center
Morganroth Auditorium in the Larry R. Thompson Academic Center
Osher Lifelong Learning Institute at 麻豆视频
Shorthand: OLLI or OLLI at 麻豆视频
*OLLI is located at Sarasota Art Museum on the 麻豆视频 Museum Campus
Richard and Barbara Basch Visual Arts Center
Shorthand: Basch Visual Arts Center
听 听 听Lois and David Stulberg Gallery
听 听 听Shorthand: the Stulberg Gallery
麻豆视频 Continuing Studies *currently in the process of rebranding
Shorthand: Continuing Studies
Englewood Art Center
Shorthand: EAC
麻豆视频 Museum Campus
Shorthand: the Museum Campus
Sarasota Art Museum of 麻豆视频
Subsequent mentions:
Sarasota Art Museum
Shorthand: the Museum
*We try and avoid using SAM in formal copy, unless referring to the Studios @ SAM (or something else branded as 鈥淪AM鈥)
麻豆视频 PreCollege Program and Teen Concentrations
Shorthand: PreCollege and Teen Concentrations
麻豆视频 Studio Labs
Shorthand: 麻豆视频 Studio Labs
Related: 鈥減ost-production鈥 is hyphenated (just like pre-production)
Soundstage A / Soundstage B (soundstage is written as one word and capitalized if referring to a particular soundstage)听
听
IDENTIFYING ACADEMIC DEPARTMENTS
- Office of Academic Affairs
- Office for Advancement
- Office of Admissions
- Office of Business Affairs
- Office of Human Resources
- Office of Marketing and Communications
- Office of the President
- Office of Student Life
- PreCollege
- Sarasota Art Museum
IDENTIFYING ALUMNI NAMES
In the first reference to an alumni/graduate, we indicate the major and graduation year in this format: name 鈥榅X, major. For example, 鈥淧atrick Osborne 鈥03, Computer Animation鈥
NECESSARY CREDITS
INDEX (Industry Experience at 麻豆视频)
In references to the INDEX program/projects, always include the language: 鈥溌槎故悠 and The Patterson Foundation partnered in 2012 with the shared goal to strengthen the creative workforce of tomorrow. INDEX continues the legacy of this partnership by aggregating the myriad experiential learning opportunities the College has long offered.
Sarasota Art Museum images and artists鈥 works: always check credits are written properly for all SAM images of galleries/exhibitions and/or of artists鈥 works.
IDENTITY
The terms 鈥淏lack,鈥 鈥淣ative,鈥 and 鈥淚ndigenous,鈥 should be capitalized inline with other ethnic terms like 鈥淎sian-American鈥 and 鈥淟atino鈥 that have always been capitalized.
Retain lowercase treatment for 鈥渨hite.鈥 While there is an obvious question of parallelism, there has been no comparable movement toward widespread adoption of a new style for 鈥渨hite,鈥 and there is less of a sense that 鈥渨hite鈥 describes a shared culture and history. Moreover, hate groups and white supremacists have long favored the uppercase style, which in itself is reason to avoid it.
The term 鈥渂rown鈥 as a racial or ethnic description should also generally remain lowercase and should be used with care. 鈥淏rown鈥 has been used to describe such a disparate range of people鈥擫atin, Indigenous, Asian, Middle Eastern鈥攖hat the meaning is often unclear to readers. A more specific description is generally best.
Both 鈥淏lack鈥 and 鈥渨hite鈥 should normally be used as adjectives, not nouns. Take care to avoid implying that 鈥渨hite鈥 is the default (for example, by noting the race of a Black person in a story but not specifying the race of others).
THE WORD: RESUME
The word 鈥渞esume鈥 should be written without any accents.
STYLE
When in doubt, refer to AP style. We stick to it pretty closely, with a few exceptions:
- Lowercase the seasons (spring, fall, winter, summer) UNLESS referring to a specific semester, such as Fall 2019 or Spring 2020.
- am/pm: lower case, no periods, one space. For example: 1 pm, 1 am
- use of the Oxford comma (this is the serial comma that comes before 鈥渁nd.鈥 For example, 鈥溌槎故悠 is known for听 its extraordinary students, alumni, and faculty.鈥
- titles of longer works (books, movies, paintings, exhibitions, video game titles, etc.) should be italicized
ITALICS
- Title of Work: artwork, film
- Title of Exhibition
- Name of Book, Magazine, Game Titles
- Name of Series
- Podcast Title, 鈥淣ame of Episode鈥
- 鈥淣ame of Chapter or Article鈥
- Name of Publisher
NUMBERS
- In general, spell out one through nine.
- Use figures in almost all uses for 10 or above.
- Exceptions: At the start of a sentence; in casual uses such as one in a million; in literary or special uses such as four score and twenty years ago.
- Generally, spell out zero.
PUNCTUATION
POSSESSIVE APOSTROPHE
- Singular common nouns ending in S: Add 鈥檚; the virus鈥檚 reach, the witness鈥檚 answer.
- Plural common nouns ending in S: Add s鈥; students鈥, the parents鈥
- Singular proper names ending in S: Use only an apostrophe; Achilles鈥 heel, Dickens鈥 novels, Kansas鈥 schools.
HYPHEN vs. DASH
Hyphen 鈥-鈥: joins compound words or to form a single idea using two or more words. Use when helpful, don鈥檛 use when it adds to confusion. Use for date and time range. Do not add space on either side.
Em dash 鈥溾斺 or dash: signal abrupt change; set off a series within a phrase. Do not add space on either side.
En dash 鈥溾撯: (the one in between hyphen and em dash) do not use.
QUESTIONS?
This is a living, breathing document and things change. And, as living, breathing human beings, we may miss things. So, if you have a question that isn鈥檛 answered here, feel free to contact the Editorial Director. Bonus points for pointing out an error. It just makes us that much better. Thanks for reading!听
Contact
Marketing and Communications
2700 North Tamiami Trail
Sarasota, FL 34234
communications@ringling.edu